Expectativas de los estudiantes de nuevo ingreso de la Licenciatura en Mercadeo Internacional
DOI:
https://doi.org/10.66778/RJ.v04n01.05Keywords:
Palabras clave: Facultad, formación universitaria, expectativas, nuevo ingreso, aspiraciones académicas.Abstract
ABSTRACT
This year, the paracentral Multidiciplinary Faculty has received the first generation of students of the Bachelor´s Degree in International Marketing, who arrive with a mix of enthusiasm and expectations about what their university education will be like. In this article, we will explore the main expectations that new students bring, what motivate them to study this career and how the faculty helps the development and fulfillment of their academic and professional aspirations.
References
Kotler y Keller (2016). https://www.montartuempre¬sa.com/wp-content/uploads/2016/01/direc-cion-de-marketing-14edi-kotler1.pdf
Pascarella, E. T., & Terenzini, P. T. (2005). How College Affects Students: A Third Decade of Research. Jossey-Bass.
Tinto, V. (1993). Leaving College: Rethinking the Caus¬es and Cures of Student Attrition (2nd ed.). University of Chicago Press.
Vroom, V. H. (1964). Work and Motivation. Wiley.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Manuel Antonio Rivas Rivas, Yoselin Adeli Muñoz López, Blanca Griselda Vásquez Hernández
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
