Trustworthiness and ethical responsibility in podcast: a communication science approach
DOI:
https://doi.org/10.66778/LU.e02v07n04.06Keywords:
communication ethics, electronic media, information integrity, social responsibility, transparencyAbstract
The rise of podcasting as a communication medium has generated significant ethical challenges, particularly regarding information reliability. This essay offers a critical reflection, from the perspective of Communication Sciences, on the relationship between ethics and responsibility in the production and dissemination of content through this format. The analysis focuses on principles such as truthfulness, transparency, selfregulation, and accountability, considering their relevance to building trust between communicators and audiences. It also examines the ethical implications of the absence of formal regulatory structures, emotional manipulation, the ambiguity between facts and opinions, the selection and narrative organization of content, and the communicator’s responsibility for the effects of their messages. From this perspective, the essay argues that podcast reliability cannot depend exclusively on external regulatory frameworks but requires an internal commitment by the communicator to a proactive communication ethics oriented toward verification, transparency, and respect for audiences. Finally, it argues for the strengthening of ethical training for podcast producers and the promotion of deontological guidelines adapted to the digital environment, with the aim of consolidating podcasting as a rigorous, democratic, and socially responsible informational space.
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